Direct Your Labels




By buying Our Family brand products – and saving the UPC barcodes from those cans, boxes and bottles – store guests can help schools, faith-based and other community organizations earn money for textbooks, art supplies and more.

For each bundle of 500 Our Family UPC barcodes collected, participating nonprofit organizations can earn $25.

And with more than 2,000 high-quality, value-conscious items available through the Our Family brand – and more than 1,800 retail stores in 22 states and Puerto Rico that carry Our Family products – store guests can give back to their favorite nonprofit organizations with each trip they make to the grocery store.

Get Started Today:


You will need to upload a copy of your organization’s W-9 form to sign up.

The Direct Your Labels program launched in June of 2017. Organizations and individuals interested in participating in the Direct Your Labels program can use the provided toolkit to access registration cards, UPC barcode redemption forms and more. Once you’re registered, get the word out that you’re participating in the Direct Your Labels program with our sample introduction letter, newsletter article and social media posts.

The Our Family brand gives back to local communities through Our Family Cares. This program includes Direct Your Labels, which provides an easy way for nonprofits to fundraise for their cause when they shop the Our Family brand!

Direct Your Labels Contest Winners

Thank you to all who participated in Our Family’s Direct Your Labels Contest! Congratulations to this year’s bonus fund donation winners:

Winners were selected at random from the hundreds of entries we received. We look forward to seeing the donations create a positive impact for these organizations! If your organization was not selected, you can still benefit from and participate in Direct Your Labels! Sign up today and learn how Direct Your Labels can positively impact your community.

Direct Your Labels Participants

Our Family has had many opportunities to help out organizations through the Direct Your Labels program. Read the stories below to learn more about the ways Our Family is helping out. Sign up for the Direct Your Labels program today and receive support for your organization!

Cass River Pet Friendz

Children’s Museum of Branch Country

Chippewa Valley Spirit All Stars

Kalamazoo Garden Council House

Lord’s Lambs Child Care

Twelve Baskets Food Pantry



Do you participate in the Direct Your Labels program? Share with us what you love and what you would improve upon for the program! With your feedback, we can enhance the experience for all participating nonprofit organizations.

Join the Direct Your Labels Facebook Group

Are you a participant in the Direct Your Labels program? If so, you belong in the new Facebook community group created to share all things DYL. This is YOUR group to connect with others, share your fundraising success stories, and brag about the organizations you support through the Direct Your Labels program. Click the link below to become a part of the tight-knit community and join the fun!