Direct Your Labels Logo



By buying Our Family brand products – and saving the UPC barcodes from those cans, boxes and bottles – store guests can help schools, faith-based and other community organizations earn money for textbooks, art supplies and more.

For each bundle of 500 Our Family UPC barcodes collected, participating nonprofit organizations can earn $25.

And with more than 2,000 high-quality, value-conscious items available through the Our Family brand – and more than 1,400 retail stores in 16 states that carry Our Family products – store guests can give back to their favorite nonprofit organizations with each trip they make to the grocery store.

The Direct Your Labels program launched in June of 2017. Organizations and individuals interested in participating in the Direct Your Labels program can use the provided toolkit to access registration cards, UPC barcode redemption forms and more. Once you’re registered, get the word out that you’re participating in the Direct Your Labels program with our sample introduction letter, newsletter article and social media posts.

Get Started Today:

You will need to upload a copy of your organization’s W-9 form to sign up.

Congratulations To Our Winners!

Congratulations to the winners of our $500 contest in August!

Children’s Museum of Branch County – Coldwater, MI
Ladders of Hope USA Inc. – Fennville, MI
St. Joan of Arc – Omaha, NE
St. James Episcopal Church – Wooster, OH
St. Paul Lutheran School – Utica, NE
Kalamazoo Garden Council – Kalamazoo, MI
St. Stephen’s Evangelical Lutheran – Beaver Dam WI
Garfield Elementary PTO, Inc. – Medina, OH
First Baptist Church – Broken Bow, NE
Custer Lutheran Fellowship – Custer, SD